Building Wealth Through Real Estate and Lending Solutions

At Core Ventures NW, we believe real estate is one of the most powerful tools for building long-term wealth. Whether you’re looking for a place to call home, exploring investment opportunities, or need expert guidance on securing a home loan, we’re here to help. With deep local knowledge and a passion for client success, Joanne Rocheford and her team are committed to helping you achieve your real estate and financial goals.

Our Services

Mortgage & Lending Services

With over two decades of experience, Joanne Rocheford specializes in helping homebuyers and investors secure the right financing—even when other lenders say no. From first-time buyers to seasoned investors, we’ll help you navigate your loan options with confidence.

Get Pre-Qualified Today

Rentals

We offer a variety of rental homes throughout Washington State. Our team ensures each property is professionally managed, providing tenants with a clean, safe, and comfortable place to call home.

View Available Rentals.

Rent to Own Program

Dreaming of homeownership but not quite ready? Our Rent-to-Own program helps renters transition into ownership, allowing you to build equity while you live in your future home.

Learn More About Rent-to-Own

Why Core Ventures?

At Core Ventures NW, we believe real estate is more than just property—it's about building a future, creating stability, and opening doors to new opportunities.

For founder Joanne Rocheford, that belief is personal.

Born and raised in Seattle, Joanne grew up watching how homeownership and smart investing could change lives. After earning her degree in Business Management from Seattle University, she set out on a mission: to help others achieve financial freedom and security through real estate.

For over two decades, Joanne has been a trusted guide for first-time homebuyers, growing families, and investors alike. Her passion lies in finding creative solutions—especially for clients who’ve been told “no” elsewhere. Known for her persistence, market expertise, and genuine care for the people she works with, Joanne has built a reputation as someone who not only gets deals done but advocates fiercely for her clients along the way.

Today, through Core Ventures NW and JoRo Capital, Joanne blends her experience as a certified mortgage planner and seasoned investor to offer a full spectrum of real estate services—helping others build wealth, one property at a time.

When you work with Joanne, you’re not just a transaction—you’re a relationship. And that’s how it’s always been.

Meet Joanne

Joanne Rocheford is an award winning certified mortgage planner serving home buyers and investors since 2000. Joanne was born and raised in Seattle so has a thorough knowledge of both the local real estate market and the financial markets. It is easy to see why she is successful from the first moment you speak to her. She is passionate and enthusiastic about each client she serves. Joanne is an advocate for both the first time home buyer and the investor seeking to achieve wealth through the accumulation of real estate.

Joanne graduated from Seattle University with a degree in Business Management. In addition to helping her
clients purchase homes and investment properties in Washington and Oregon, Joanne is an accomplished real estate investor herself. Joanne has the market knowledge and expertise to help her clients find the right mortgage to meet their needs. Joanne is known for her ability to help clients that weren't successful getting a home loan elsewhere and getting them approved.

MLO-93597

Client Reviews

  • "Expert Guidance When It Matters Most"

    Joanne is extremely knowledgeable and knew immediately how to structure my loans to get them done when other lenders could not. She is quick and efficient and a pleasure to work with.

    -Sandy

  • "Guidance, Support, and a Great Rate—Joanne Delivers Every Time"

    Simply put, Joanne is awesome! She made the experience so easy. She was more helpful than my realtor, and my realtor is an old family friend... Joanne knows all the ins and outs and gets how stressful buying a home can be. She kept me informed of the process along the way, explained how things work, and got me a great rate. I’d work with her again no hesitation!

    -Andrea

  • "Quite Simply.... THE BEST!"

    Joanne was referred to me by my accountant as being a highly-competent, easy mortgage lender to work with! Even that descriptive wasn't enough. Joanne made my refinance process SO easy!!! She was highly organized, on top of it, very communicative, and available immediately for any questions or concerns. Refinancing can be highly stressful. Her calm approach and great resolution skills take the "stress" out of the process. Through this experience, I have gained a profound sense of respect for this amazing woman. I consider her a friend. She goes WAY above and beyond. I give her name to anyone I know of who wants to finance/refinance a mortgage. I hope to have the privilege of doing business with her again. Joanne ROCKS!!!

    -Jody

  • "Clear, Thorough, and Always in Your Corner"

    Joanne has helped us with more than one loan. She is easy to understand and talk to. She explains things thoroughly making sure we really understand what she's saying. She's extremely knowledgeable. She explains the market and interest-rate environment thoroughly. I highly recommend her to all my friends.

    -Alisa

Contact us to get started—whether you’re buying, renting, or investing.